AI Insights · Timothy · January 2025
Top 5 Personal Finance Apps in Egypt: Q4 2024 Performance
Explore the performance of the leading personal finance apps in Egypt during Q4 2024, with insights on downloads, revenue, and user engagement.
In the fourth quarter of 2024, personal finance apps in Egypt displayed varied performance metrics across downloads, revenue, and active users. Here’s a closer look at the top five applications, with data courtesy of Sensor Tower.
Wallet: Budget Expense Tracker from BudgetBakers experienced a significant surge in weekly downloads, peaking at around 1.9K in the last week of December. Revenue followed a similar upward trajectory, reaching approximately $378 by the end of the quarter. Active users also increased steadily, from 13.7K at the start of October to over 16.2K by the end of December.
Splitwise maintained a steady download rate throughout the quarter, with a slight increase to 351 in the week before Christmas. Weekly revenue showed some fluctuations, peaking at $155 at the beginning of the quarter. Active users remained relatively stable, wrapping up the year with about 1.1K users.
YNAB saw a gradual increase in weekly downloads, reaching 207 by mid-December. Revenue peaked early in the quarter at $163, while active users grew from 139 at the start to 238 by year-end.
المصاريف showed a varied performance with downloads peaking at 631 in the final week. Revenue remained relatively stable, hovering around $73 in mid-December. Active users saw a decrease from 24K in early October to about 22K at the close of the year.
Finally, Monefy - Budget & Expenses app saw a notable spike in downloads at 1.1K around Christmas, with revenue peaking at $78 in mid-October. Active users were consistent, ending the quarter slightly below 4K.
For more detailed insights and data, visit Sensor Tower's platform.